What information is collected on the web site?
We collect information you give us voluntarily, such as your email address, name, address, and phone number. We may use this information to respond to an email, other inquiry or request, to help improve our web site and our services, to customize your experience while visiting our web site, or to send updates or notices about our organization and the products we offer that we think may be of interest to you.
We may also combine this information with other information we collect or that is publicly available to help us identify your preferences or interests. We may provide information that identifies you to companies that assist us in these activities, such as helping us fulfill your request for a product, service or a request for information. We also reserve the right to disclose this information where required by law, to protect our rights including but not limited to its property rights or during emergencies if your safety or the safety of others is at risk.
Generally, information is used to help us better serve our customers and determine what our customers may want.
We may collect the following categories of information for the purposes explained below.
- Web site activity:
This is data about your browsing activity on our web site. For example, which pages you visited and when, your search queries, and what items you downloaded. We may also track data such as the total number of visits to our web site and the number of visitors to each page of our web site. We may also use technologies to determine whether you’ve opened an e-mail or clicked on a link contained in an e-mail.
- Device and browser information:
This is technical information about the device or browser you use to access the web site. For example, your device’s IP address, hardware model, the computer’s operating system, the type of browser you use, and the specific web pages visited during your connection cookie string data and (in the case of mobile devices) your device type and mobile device’s unique identifier such as the Apple IDFA or Android Advertising ID, location data, phone number for mobile devices may also be collected.
- Ad data:
This is data about the online ads a third-party has served (or attempted to serve) to you. It includes things like how many times an ad has been served to you, what page the ad appeared on, and whether you clicked on or otherwise interacted with the ad.
- Data from Partners:
This is data that we receive from other digital advertising companies that we work with (“Advertising Partners”) to help us deliver ads to you and recognize you across browsers and devices. This may include pseudonymous advertiser identifiers that some Advertisers or other third-party ad platforms choose to share with us, such as your “Customer ID” with an Advertiser or an identifier associated with a hashed (not readable) version of your email address. We may work with these Advertising Partners to synchronize their unique, anonymous identifiers to our own to enhance data points about a browser or device. This may also include the information referenced above, data analytics regarding your web usage, whether you clicked on one of our ads, or aggregated data about visitors who click on our ads or visit this web site. We may also receive personal information that we receive from partners in response to your request that we provide you with
information, products or services.
- Hashed email addresses:
We may collect hashed versions of the emails that are entered on the site. These hashed emails are used as an additional identifier to help us better target ads, including across multiple devices or browsers.
Do we use “Cookies?”A “cookie” is a packet of information that a Web server sends to a user’s computer to identify that specific user the next time he or she visits the site. We may use various tools, including cookies, to atrack your use of our web site.